Bios

        Founder Willow Lundgren is a social entrepreneur and new school marketer for a networked global economy.  Since its 1999 founding, Small Planet Partners has shifted focus to global issues of waste, water, agriculture and energy.  Small Planet Partners creates "triple bottom line" projects and consults with clients who do the same. 

        Small Planet Partners/MENA is a division that bridges the West with Middle East-North Africa (MENA), through business ventures with positive  social and environmental  impact.  As part of a nimble consortium, we attract and harmonize companies, technology and investment.

The Small Planet Partners team is currently engaged in:

  • Developing a national household collection service for electronic waste.  The project aims to increase recovery and safe disposal of household obsolete electronics by aligning the goals of manufacturers, recyclers and the public sector, while offering consumers convenience and incentives.  
  • Securing international contracts for a water treatment technology that converts sewage and organic waste into 90% pure water and organic fertilizer in eight-minute cycles. 

  • Building a partnership among Oxfam, private and public investors, to bring the first composting facility to Ethiopia, and facilitate market linkage for Ethiopian farmers.

  • Delivering business, marketing and investment services to a patent-pending, organic, polymer-based water technology that retains moisture in soils and strengthens root structure in grasses and trees.  In the Phoenix area where a golf course will consume 1 million gallons of water for turf maintenance, and evaporation is estimated at 22%, this technology can offer savings of approximately $1,500 per day.

Willow’s roots are in marketing, communications and business development, working with Fortune 500 consumer brands at two NYC-based Omnicom agencies.   Drawn west by the technology industry, Willow led worldwide corporate communications and public relations for Iomega Corporation when our aim was to set a new industry standard by replacing the floppy disk.  In 2001 -- years before BusinessWeek proclaimed, "Blogs Will Change Your Business" -- Willow entered the social media vortex by managing online communities for Aerosmith, Christina Aguilera, et al, and in 2005 helped triple sales for a blog analytics company (acquired by J.D. Power).

Associations

Speaking Engagements:

Publications:

  • "Backyard Composting Unites Four Families," Greenability magazine, March/April 2010
  • "Four Lessons B2B Marketers Can Learn from Einstein, a Waitress and a Wild & Crazy Guy," Bulldog Solutions' Marketing Watchdog Journal. September 2007
  • "Marketer, Beware: The Threat of Blog Spam ("Splogs") to Word of Mouth Marketing & Market Insight." Paper prepared for the book Measuring Word of Mouth, Volume 2 published by the Word of Mouth Marketing Association. May 2006

Cathy McCall has launched innovative, game-changing businesses and programs in the commercial worlds of financial services, retail, and healthcare.  She brings a unique mix of online and offline, for-profit and non-profit experience to clients who need business planning, marketing strategy, and for-profit rigor to drive triple-bottom-line results.

Cathy has built integrated marketing channels and teams for  top 250 multi-channel companies like Target, American Express, and Apple and launched new business plans for starat-ups and early-stage companies.  A trail-blazer in the early days of interactive, she led product development for Standard & Poor's, serving the institutional investment community.

In 1999, Macmillan published Cathy's book, The Complete Idiot's Guide to Online Marketing."  For over four years, Cathy has served as board member of Women's Bean Project, a 20-year-old social enterprise committed to changing women's lives through employment in the gourmet food business.  With expanded product lines, distribution channels, and a substantive upgrade to the fundraising methodology, this 501(c)(3) has grown revenue 300% in the last six years.  

James L. Schrack, Director of Sustainability, brings a private industry, non-profit and local government perspective to sustainability and environmental management systems, with expertise in renewable energy and energy efficiency, product stewardship, environmental and worker safety regulatory compliance, auditing and permitting.

Recently, Jim was Director of Product Sustainability at the Product Stewardship Institute and the Environmental Program Supervisor for the city of Aurora, CO.  Jim has conducted environmental management system audits across the US, coast to coast and from Alaska to offshore Gulf of Mexico; and internationally in Germany, England, Taiwan and Australia.

With extensive background in petrochemicals, mining and consulting industries, local government and non-profit sectors, Jim played multiple roles for Atlantic Richfield as Corporate Director of Waste Management Programs; Director of Health, Safety and Environmental Compliance for the Montana Division of Corporate Environmental Remediation (CERCLA and RCRA Cleanups); Director of Environmental Remediation Technology; and Environmental Director for the Coal Division. 

Associations

  • Wyoming-Montana Safety Council Board of Directors, past president
  • Friend of EPA Award for leading an electronics recycling event in partnership with HP
  • California Department of Toxic Substances Control, Pollution Prevention Advisory Board
  • EPA Region IX Merit Partnership for Pollution Prevention, Steering Committee
  • Sand Creek Regional Greenway ( a trail system spanning three Colorado cities), board member
  • National Renewable Energy Laboratory’s Energy Executives program, graduate
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